Loss of Firmness

Loss of Firmness

Reclaim smoothness with antioxidant-rich formulations that help restore firmness and protect against loss of elasticity.

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Dr. Dennis Gross' Tips:

  • Wear broad-spectrum sun protection daily to help prevent a breakdown of skin-firming collagen and elastin
  • Select formulas with firming ingredients such as vitamin C
  • Always sleep on your back to help prevent wrinkles caused by the pillowcases

Dr. Dennis Gross Discusses Loss of Firmness

Ask the Expert: Alpha Beta® Peels

Dr. Dennis Gross explains how non-abrasive daily Alpha Beta® Peels, exfoliate, improve radiance, even skin tone and texture, and reduce lines and wrinkles.

NYC dermatologist shares skincare advice he gives his patients

Collagen breakdown means skin becomes less elastic, leading to sagging skin, and enlarged pores because the collagen fibers in the walls around no longer provide support to hold their shape. As we mature, naturally occurring enzymes that erode collagen become stronger than the mechanisms in our skin that combat them. The sun can also speed up this process, leading to premature aging.
When looking to firm skin, these ingredients are the most effective:
Peptides – (Palmitoyl Oligopeptide, Palmitoyl Pentapeptide) protein derivatives
Retinol – form of vitamin A
GABA – (aminobutyric acid) an amino acid
Vitamin C – a potent antioxidant
Centella Asiatica – a plant extract
Wrinkle creams contain collagen-building ingredients such as ubiquinone (CO-Q10), Genistein, and lycopene. Firming creams will often contain these same collagen-building ingredients, but also include additional ingredients such as vitamin C, hyaluronic acid, peptides and antioxidants that plump, firm, and tone the skin.

The Dr. Dennis Gross Difference


Dermatologist Created

NYC dermatologist Dr. Dennis Gross formulates all products based on his patients’ skincare needs.



Our products are never tested on animals – and most are vegan.


Potent and Proven Ingredients

You’ll see visible results with advanced ingredient combinations and medical grade formulas – without irritation.