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Detox and reawaken a tired complexion with potent antioxidants. The award winning Hydra-Pure Chelating Complex, removes heavy metals from tap water that can collect on the skin to cause irritation and signs of aging.

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Dr. Dennis Gross' Tips:

  • Look for serums with a diverse blend of antioxidants (as we age, our body produces lower levels of these key anti-agers)
  • Use a chelator to help remove the heavy metals and irritants from your tap water to keep skin healthy—and free from redness and inflammation
  • Look for products with antioxidants to defend against damage from free radicals—triggered by sun exposure and pollution

NYC dermatologist shares skincare advice he gives his patients

I developed the Chelator Complex, which removes existing buildup and damage to the skin from environmental impurities. Chelators are a class of detoxifying ingredients and are a major untapped resource to protect and combat heavy metals found in skin. My Chelating Complex neutralizes the harmful impurities to protect skin from their toxic side-effects.
Sitting out in the sun in your late teens and early twenties can produce free radicals for decades. Our skin is dealing with past and current assaults from free radicals that’s why regular use of antioxidants to neutralize and protect against free radicals is an essential part of a skin regimen.
It is important to use a serum potent in antioxidants because as we age, our bodies no longer create antioxidants and enzymes in the quantities we need to fend off free radicals. Always try to look for serums with a diverse cocktail of antioxidants. The more, the better! Look for ingredients such as Vitamin C & E, Lycopene, Green Tea and Grapeseed Extract. They will help to fight free radicals that break down collagen and keep skin looking firm and fresh.
The various impurities found in water like heavy metals, calcium and sulfites can cause multiple skin problems. For one, they cause a chemical reaction with your skin's natural oils, changing the consistency of the oil from a liquid to a wax, which in turn, clogs the pores and leads to acne as well as causing redness and rosacea. These impurities also make it difficult to thoroughly rinse soap and shampoo, which can lead to dryness of the skin and scalp. When left untreated, these impurities also generate free radicals that cause collagen degeneration and act as toxins to the skin. To remedy this, I created the concept of the Chelating Complex which acts as a detoxifier, pulling off heavy metals and minerals and protecting the skin.

The Dr. Dennis Gross Difference


Dermatologist Created

NYC dermatologist Dr. Dennis Gross formulates all products based on his patients’ skincare needs.



Our products are never tested on animals – and most are vegan.


Potent and Proven Ingredients

You’ll see visible results with advanced ingredient combinations and medical grade formulas – without irritation.