Here comes the sun: Introducing the All-Physical Ultimate Defense SPF 50

Skin cancer research is near and dear to our hearts (it’s how our dermatologist founder Dennis Gross, MD, got his start). So, naturally, we had to kick off the summer by launching a brand-new sunscreen: Dr. Dennis Gross All-Physical Ultimate Defense Broad Spectrum Sunscreen SPF 50.

What makes All-Physical Ultimate Defense SPF 50 unique?

All dermatologists know that the single biggest barrier to getting people to wear sunscreen every day (which they absolutely, 100 percent need to do) is the formula’s texture. Common complaints are that a product feels sticky or heavy or just generally uncomfortable on skin. But sunscreen only works if you wear it! And if you apply enough (for your face and neck, that’s an amount roughly equivalent to the length of your index and middle fingers together). Our new Dr. Dennis Gross All-Physical Ultimate Defense Broad Spectrum Sunscreen SPF 50 lotion has a finish that can only be described as magical. But despite the fact that it glides on like the silky, whisper-light kiss of an angel, All-Physical Ultimate Defense SPF 50 is completely oil free. Which addresses another typical sunscreen gripe — that it’s going to trigger a breakout. 

In keeping with Dr. Gross’s opinions on sunscreen ingredients, our latest innovation contains a physical sunscreen ingredient — zinc oxide — exclusively, instead of any chemical ones. And while the “physical” in the product’s name refers to the SPF formula, Dr. Dennis Gross All-Physical Ultimate Defense Broad Spectrum Sunscreen SPF 50 is actually perfect for sporty, physically active types since it’s water and sweat resistant for up to 80 minutes. After that, reapply to make sure skin is still shielded from UV rays.

What are the benefits of All-Physical Ultimate Defense SPF 50?

Consistent, daily, thorough sunscreen application will help you reduce your chance of getting skin cancer, so that’s a pretty big benefit by itself. But Dr. Dennis Gross All-Physical Ultimate Defense Broad Spectrum Sunscreen SPF 50 is also formulated with tranexamic acid (TXA), an amino acid derivative that basically knocks melanin-producing cells off course when they try to link up with a skin cell. As a result, when applied topically, TXA can help reduce the appearance of dark spots and discoloration. Afterall, a little UV exposure can happen to even the most diligent of sunscreen-appliers. And while using Dr. Dennis Gross All-Physical Ultimate Defense Broad Spectrum Sunscreen SPF 50 daily will go a long, long way toward preventing dark spots from forming, having TXA as a little extra insurance is a smart strategy. Also, let’s be real: It’s a teeny bit possible that you haven’t always been so committed to comprehensive sunscreen application and may have a few dark spots lingering around due to past follies. But don’t worry — TXA’s got you.

And since we all know that sun exposure can dry out your skin, the new All-Physical Ultimate Defense SPF 50 is also loaded with humectants, like everyone’s favorite: hyaluronic acid. Not only will these hydrators help keep your complexion feeling supple, they also help plump skin temporarily, minimizing the look of fine lines and wrinkles.

Who is All-Physical Ultimate Defense SPF 50 good for?

Um, everyone! Literally. If you ever step outside or go near a window during daylight hours, this new sunscreen has your name on it. Unless you’re under six months old. In which case, kudos to you for being able to read this and also, consult with your doctor about the best sun safety plan for your baby skin.

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